Europe’s cultural heritage and arts- promoting our values at home and abroad

Deadline: 7 February 2024

Expected outcome:

Projects should contribute to all the following expected outcomes:

  • Further increase the visibility of and access to European arts and culture internationally.
  • Develop and test pilot solutions based on a model that will allow cooperation between local, national and European level and establish strategic alliances between art and cultural sectors and with other sectors.
  • Assess the effectiveness of good practices, programmes and policies that promote the EU priorities, culture and fundamental values abroad.
  • Strengthen the CCIs presence worldwide by promoting the European arts internationally.


The European Union should endeavour to use its cultural and creative assets to better assert its influence around the world. The arts can play an important role on building the contemporary image of the EU by increasing the visibility of the European identity, cultural heritage and the promotion of its values. In addition to the cultural benefits, the increased visibility of European arts and culture abroad can foster a sustainable and inclusive local, regional and national development and growth, including the growth of the cultural and creative industries (CCIs), the environment, peace and security, migration, gender equality, justice, or freedom of expression.

The objective of this innovation proposal is to test existing practises and policies that enable arts and culture to promote European values and identities outside Europe, allowing people to experience European arts, culture and traditions both in their original environments and settings and by visiting the rich European cultural landscapes. It also aims to identify potential existing barriers and propose a mixed model for cooperation that will take into account participation at the local ,national and regional level and the coordination of different sectors and stakeholders.